Joi Gifts is the region’s leading online gifting marketplace. We are a team of ambitious humans fueled by our purpose to make the world a happier place, one gift at a time. We currently operate in 8 countries and 22 cities across the region, and we’re just getting started! At Joi Gifts, we exist to create authentic connections and strengthen bonds between people by enabling them to gift their loved ones seamlessly.
We are looking for an ambitious Marketing Automation Strategist to help Joi become the world’s most customer centric gifting company. The ideal candidate must demonstrate an expert level marketing knowledge and have a true passion for marketing automation, along with a ‘sleeves rolled up’ mindset.
Reporting to the CMO of Joi Gifts, you will be responsible for:
- Creating growth hacking strategies to drive a world-class inbound engine (deploying customer.io)
- Developing and executing complex email, push notification and SMS automation strategies
- Designing and documenting journey blueprints in collaboration and alignment with key stakeholders
- Strategizing and maintaining a calendar designed to attract a targeted audience (special offers, blog posts, bundles, etc.)
- Growing new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, e-mail campaigns, push notifications and customer acquisition content (including offers)
- Continually looking for new ways to generate sales and manage targeted list development
- Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
- Conducting A/B testing, as well as customer, competitor, and product research, generating monthly campaign reports
- Leveraging industry best practices and campaign insights to challenge conventional thinking and provide new and innovative approaches to reaching diverse audiences through marketing automation
- Engaging in strategic and technical discussions with internal team members and client contacts
Need to have:
- Education: Bachelor’s degree in marketing, marketing research, business administration or related field
- 3+ years of digital strategy and product management experience in an agency or large organization
- 2+ years of e-commerce email automation expertise and App marketing automation
- Solid experience with marketing automation (Customer.io, or Hubspot or Salesforce Marketing Cloud)
- Excellent analytical, reasoning, and problem-solving skills
- Possess an integrated background with online/offline expertise
- Ability to confidently consult on marketing automation and marketing strategy, usage, results, and findings
- Demonstrate superior oral and written English skills
Nice to have:
- Be a subject matter expert for the customer.io account, integrated data processes, and connected systems maintain a calendar
- Marketing automation experience – preferably Salesforce Marketing Cloud, Hubspot, or Customer.io
- Hubspot certification
- Working proficiency of HTML